Sedef Salingan Sahin

Chief Digital Officer

Sedef Salingan Sahin is Chief Digital Officer for The Coca‑Cola Company. In this role, she leads the next chapter of Coca‑Cola’s digital journey, integrating the company’s digital network and connecting work across related functions to accelerate growth by evolving the core business through technology, data and AI. 

Sahin previously served as president of the Eurasia and Middle East operating unit from 2023 to 2026. In this position, she focused on building execution capabilities to recreate a competitive edge, utilizing data-driven strategies to reshape a winning consumer/bottling ecosystem. 

Prior to leading EME, Sahin served as president of the nutrition, juice, dairy and plant category in the company’s marketing organization, where she developed the global vision and growth agenda for the brand portfolio and innovation pipeline for the nutrition category.  

Her career at Coca‑Cola began in 2003 as strategy and insights manager for Turkey, followed with extensive operational experiences including general manager for the sparkling business and juices in Turkey, general manager for Thailand and Laos, and vice president of operations and strategy for the Europe, Middle East & Africa group.  

She brings robust system experience through active board memberships in bottling companies, including Coca‑Cola Beverages Africa and Coca‑Cola Icecek. 

Prior to joining Coca‑Cola, Sahin worked at McKinsey & Co. and Procter & Gamble.  

Sahin received a double major degree in business administration and political science from Bogazici University in Türkiye.