We are a global business that operates on a local scale, in every community where we do business.
We are able to create global reach with a local focus because of the strength of the Coca‑Cola supply chain, which comprises our company and our bottling partners worldwide.
While many view our company as simply "Coca‑Cola," our system operates through multiple local channels. The primary way that our products reach the marketplace starts with Coca‑Cola, which manufactures and sells concentrates, beverage bases and syrups to bottling operations. Coca‑Cola also owns the brands and is responsible for consumer brand marketing initiatives. Our Coca‑Cola bottling partners manufacture, package, merchandise and distribute final branded beverages to our customers and vending partners, who then sell our products to consumers.
All bottling partners work closely with customers – grocery stores, restaurants, street vendors, convenience stores, movie theaters and amusement parks, among many others – to execute localized strategies developed in partnership with our company. Customers then sell our products to consumers at a rate of 2.2 billion servings a day.
How We Operate
The Coca‑Cola Company markets, manufactures and sells:
- Beverage concentrates and syrups; and,
- Finished beverages (including sparkling soft drinks; water, sports, coffee & tea; juice, value-added dairy & plant-based beverages; and emerging beverages).
In our concentrate operations, The Coca‑Cola Company typically generates net operating revenues by selling concentrates and syrups to authorized bottling partners.
Our bottling partners combine the concentrates with still and/or sparkling water, and/or sweeteners, depending on the product, to prepare, package, sell and distribute finished beverages.
Our finished product operations consist primarily of company-owned or -controlled bottling, sales and distribution operations.
Bottling Investments Group
Our current footprint of bottlers exists in South East and South West Asia and parts of Africa. We continue to drive strong performance within BIG while maximizing the returns on our investments. We continue to aspire to be the world’s smallest bottler by looking for the right partner, at the right time, with the right value proposition.