PACKAGING DESIGN

SUSTAINABLE PACKAGING DESIGN

Our goal is to use 35% to 40% recycled material* in our primary packaging (plastic, glass and aluminum), including increasing recycled plastic use to 30% to 35% globally, by 2035.

Recyclability

We are fundamentally rethinking how we get our products to consumers, including what kind of packaging to use and whether a package is needed at all. ​

Innovating for recyclability

We plan to continue to expand innovation initiatives to ensure that primary consumer packaging is designed to be recyclable.  Almost all (more than 95%, excluding cups purchased by customers, which is outside the company’s control) of the company’s primary consumer packaging is designed to be recycled, and it is working to resolve the remaining packages.

Bus shelter ad featuring a 100% recyclable botttle

Increasing recycled materials

The use of recycled content in primary packaging can help reduce the company’s emissions. This effort, combined with innovations such as lightweighting, can help avoid the additional use of virgin plastic.**

A man is working sorting recylable materials

Refillable packaging

We intend to invest to expand the use of refillable packaging in markets where infrastructure is in place to support this important part of the company’s portfolio.

Refillable bottles in Brasil

Packaging Types

Each packaging type has its own benefits and trade-offs, depending on the material and its attributes, such as its recycled content, reusability and recyclability; the rate at which the package is recovered; and its impacts if it is not properly managed when discarded. 

Aluminum

Lightweight, high-value, widely recyclable. Its carbon footprint varies from moderate to high depending on whether it is made from energy-intensive virgin aluminum (and what that energy source is) or recovered aluminum.

Bring Your Own

Many consumers carry reusable bottles and cups, and we offer a variety of ways for them to enjoy our products, including Coca‑Cola Freestyle and DASANI PureFill.

Cartons & Pouches

Packages made of a combination of paper, plastic and foil have relatively low carbon footprints and are compact and lightweight, but they are only recyclable where infrastructure exists.

Glass

A heavy, breakable and sometimes low-value material, glass is less attractive to recycle than other materials. However, it can be manufactured to be readily refillable and has a low carbon footprint relative to other packaging types when collected and refilled multiple times. 

Plastic

Versatile, lightweight material that is widely recyclable with a carbon footprint that varies from low to moderate depending on the input material (recycled or virgin) and whether the bottle is collected and refilled or recycled.

* The company will continue to comply with local regulations, including where higher percentages of recycled content are required.

**Costs, quality and scaling innovation are dynamic external factors that will affect implementation.