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The Coca‑Cola Company and FIFA World Cup 2026™



FIFA World Cup 2026™ will be the biggest tournament yet, and we'll be there for every massive moment.

With global brand campaigns for both Coca‑Cola and Powerade, the most global FIFA World Cup™ Trophy Tour to-date, and an all-new Panini partnership, we're refreshing the way that fans engage before, during and after the world’s biggest tournament.

48 years on

              the world's

 greatest stage


For nearly 50 years, we've been part of football’s biggest event, connecting millions of fans to the magic of the FIFA World Cup™. From the roar of the crowd at kickoff to the emotions that fill the stadium at the final whistle, it’s a global tradition that stirs something in all of us — a celebration shared across generations and cultures around the world.

 

The Coca-Cola Company & FIFA World Cup™ Across the Decades

Feel it All Like Never Before


 

LEGACY

Partners Through Generations

While the game may evolve, our decades-long partnership with FIFA World Cup™ proves one thing – the feeling we get from football never changes.

Fans watching Soccer

LOCAL

Local Pride & Global Passion

Behind every bottle is local people, working for local bottlers that are fueling local economies.

A fan watches with excitement in Germany colors and face paint

INNOVATION

A Custom Panini Collab

FIFA World Cup 2026™ marks the debut of an all-new Panini partnership, engaging the biggest fans in an even-bigger way.

Dasani watch party kit

The FIFA World Cup™ Trophy is on Tour 

Visiting 30 different countries and making 75 different stops, the FIFA World Cup™ Trophy Tour by Coca‑Cola is embarking on its biggest journey ever. All along the way, fans can create unforgettable memories, enjoy exclusive experiences and immerse themselves in the shared spirit of football as the anticipation builds toward the kickoff of 2026.

Follow the Tour
FIFA World Cup Trophy on Red

FIFA World Cup 2026™ Kick-off Countdown

South Africa at Mexico

3pm ET

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Latest News & Announcements

Powerade® Unveils "Power Your Fate" Campaign for FIFA World Cup 2026™

Athletes Lamine Yamal and Rodrygo Goes join Powerade’s global “Power Your Fate” launch for FIFA World Cup 2026™, featuring limited-edition bottles and art from Devon Rodriguez.

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Coca‑Cola Unveils "Uncanned Emotions," Portraying the Raw Passion of Football Fans Ahead of FIFA World Cup 2026™

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Football, Music and Culture Collide in the all-new Coca‑Cola Anthem for FIFA World Cup 2026™

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Fans Take Center Stage

We're flipping the script for FIFA World Cup 2026™ – instead of focusing on the game itself, we're celebrating the fans who make football unforgettable, capturing what it feels like to live and breathe the world's biggest tournament.

See the Ad
A still image from a Coca-Cola ad features soccer fans singing on a subway train

FIFA World Cup™ Trophy Tour Locations

 See the iconic trophy symbol at more than 25 cities across the United States and Canada, including all host cities where matches will be played this summer.

Find A Stop
A fan gets and up close view of a FIFA World Cup Trophy

The Coca‑Cola FC Academy

A first-of-its-kind interactive program that connects sports industry vets to aspiring, passionate soccer to learn about career opportunities.

Learn More
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