Purpose & Vision

Our Purpose:

Refresh the world. Make a difference.

Our Vision:

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.

Who We Are

Learn about our company's purpose and vision.

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Letter to Employees from Chairman and CEO James Quincey

Purpose sits at the heart of The Coca‑Cola Company’s business strategy. Learn more about our purpose and company vision in a letter the company’s top executive shared with employees worldwide.

James Quincey