Introducing Sprite Chill: The Coldest-est in the Game

Sprite is dropping its “coldest-est” offering yet, just as temperatures heat up heading into summer.

Sprite Chill adds a deliciously refreshing twist of cherry-lime to the brand’s signature lemon-lime taste, accentuated by a proprietary blend of cooling agents to deliver a uniquely elevated sensory experience.

“When people think about Sprite, they think about cut-through refreshment,” said Kate Schaufelberger, Brand Director, Sprite. “With Sprite Chill, we’re doubling down on these signature intrinsics while continuing our legacy of strategic flavor innovation and quenching fans’ thirst for variety and the exclusive badge value associated with trying and sharing limited-time-only beverages and experiences.”

Sprite Chill and Sprite Chill Zero Sugar, which will be available in North America through July while supplies last, follows a string of fan favorite LTO offerings including Sprite Winter Spiced Cranberry and Sprite Lymonade Legacy.

The Coca‑Cola Company’s R&D team went through several rounds of development and testing before landing on the optimal ratio of cherry-lime flavor and cooling intensity. Sprite Chill is designed to deliver waves of refreshment, with the cooling sensation building from the first sip to the last.

While similar technology is used in confectionary and baking, Sprite Chill is one of the first sparkling soft drinks to deliver a cooling sensation without an accompanying mint flavor.  

“Consumers today are looking for multisensorial beverage experiences, so we saw a unique opportunity to elevate the crisp, refreshing taste Sprite fans expect with a first-of-its-kind cooling sensation,” said Felicity Boucetla, Senior Director, Product Development for Sparkling Flavors.

An equally innovative creative campaign will launch Sprite Chill, anchored with eye-catching packaging combining an icy blue and frosted cherry color palette and jagged iceberg-inspired graphics.

“This was a fun creative brief to work on because Sprite Chill is an intrinsic-led innovation platform,” said A.P. Chaney, Senior Creative Director, Sparkling Flavors. “The cooling sensation technology inspired us to lean in to the ‘ice-cold’ colloquialism, a cultural double-entendre for Gen Z consumers—that implies being at the top of your game.”

This insight led the Sprite team to NBA Star Trae Young, the Atlanta Hawks point guard known for his on-court skills, swagger and highlight-celebrating “Ice Trae” shiver. A new digital film features the hometown hero delivering a “Freeze and Desist” to those who mimic his signature move and reminding them that nobody can compete with the coldest-est: Sprite Chill.

Fans are encouraged to catch a “chill”, as well, by submitting their coldest selfies to the Snapchat Chill Cam challenge using Sprite’s custom filter. Hand-picked entries will be featured on Sprite’s social media channels and digital billboards in Atlanta, Detroit, Los Angeles and New York City.