WASTE & PACKAGING COLLECTION STRATEGY

Collect and recycle a bottle or can for each one we sell by 2030.

Collecting and recycling the equivalent of 100% of the packaging we produce also means potentially giving each package we sell more than one life.

62% of the equivalent bottles and cans we introduced into the market in 2023 were collected and refilled or collected for recycling.

The collection rate represents the average collection rate for select primary packaging, which is the percentage of our packaging that was collected for recycling (or refill).

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A plastic bottle is placed in a Coca-Cola recycling bin

Improving Waste Collection

Facilitating incentives for consumers, industry and communities is critical in any recycled economy. Our work includes supporting deposit return schemes and packaging recovery partnerships and expanding collection models in different countries.

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A woman and man empty recyclables into a large container in St Louis

Circular economy

Unlike a traditional linear economy (make, use, dispose), a circular economy extracts the maximum value from materials and products while in use, then recovers and regenerates them.

We are deploying a market-by-market strategy that takes the complexity of 200 countries into account.

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Investing in infrastructure

We are exploring how to support additional recycled PET capacity in each region. These investments not only provide a source of recycled content for our packages, but also create additional demand for empty packages, driving increased collection.

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Plant workers look out over the bottling line

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WASTE & PACKAGING COLLECTION STRATEGY

Collect and recycle a bottle or can for each one we sell by 2030.