Gold Peak Real Brewed Tea Launches Summer Campaign to Bring Fans Even Closer to Home
Home is a Feeling, Not Just a Place
07-09-2019
A Modern Classic
Gold Peak® Real Brewed Tea is rolling out a new, modern look and marketing campaign to deliver the “Real Comforts of Home” as summertime heats up.
“The Real Comforts of Home” campaign features a new TV commercial, refreshed packaging and an experiential sampling tour showcasing Gold Peak’s commitment to delivering the authentic comforts of the modern-day home along with authentic, real brewed tea.
“Home is a feeling, not just a place,” said Jessica Wood, senior brand manager, Gold Peak. “This new campaign supports our brand promise by celebrating our fans’ unique and personal interpretations of the comforts of home and reminding them that wherever they are –and whatever home may mean to them –Gold Peak Real Brewed Tea takes them there.”
“The Feeling of Home Tour” will make stops at family-friendly events across the Southwest and East Coast. There, fans can sample real-brewed iced tea and participate in an interactive, multi-sensory experience tapping into the sights, sounds, smells and, of course, taste of Gold Peak Real Brewed Tea.
“This new campaign supports our brand promise by celebrating our fans’ unique and personal interpretations of the comforts of home and reminding them that wherever they are – and whatever home may mean to them – Gold Peak Real Brewed Tea takes them there.”
Attention to Detail and Quality
Crafted with high-quality, mountain-grown black and green tea leaves, Gold Peak Real Brewed Tea conveniently offers delicious home-brewed taste in single-serve (18.5-oz. and .5-liter) and multi-serve (52-oz., 64-oz. and 89-oz.) bottles in a variety of sweetened and unsweetened flavors. The brand, which debuted in 2006, is showcasing its beloved taste with a reimagined logo and communications anchored by a contemporary mountain landscape.
Gold Peak’s new look and positioning support tea drinkers’ desire for authenticity, Wood said.
“America has always been drawn to our home-brewed taste and friendly, inviting feel,” she added. “Gold Peak Real Brewed Tea delivers a taste of tea brewed at home,now with a refreshingly modern look that should stand out on both the screen and shelf by simultaneously leaning into our heritage and looking to the future.”
The TEA Shed
The brand is encouraging fans to create their own comforting feeling of home by introducing the TEA Shed –the ultimate backyard sanctuary for kicking back, relaxing and savoring the taste of Gold Peak Real Brewed Tea. Gold Peak tapped home design expert Egypt Sherrod (pictured above) to outfit a custom TEA Shed –a creative take on the popular “he shed” and “she shed” trend –with the comforts of what home means to her. Sherrod drew inspiration from nature, using her signature craftsmanship and authentic materials as a nod to Gold Peak Real Brewed Tea.
“We hope to inspire fans to curate a space where they can escape the chaos of daily life, enjoy the real comforts of home and be their authentic selves –whether through a TEA Shed, or bringing the essence of the TEA Shed into a comforting respite in their home or yard,” Wood said.
