![Tommy Hilfiger created the first-ever Coca-Cola Clothes collection](/content/dam/company/us/en/articles/hilfiger-coke-1440x480.jpeg)
Tommy Hilfiger and Coca‑Cola Team Up to Reissue Iconic Rugby Shirts from the 80's (and More)
A Classic Partnership
04-05-2019
In the mid-1980s, a young, relatively unknown fashion designer by the name of Tommy Hilfiger created the first-ever Coca‑Cola Clothes collection. The line of licensed leisurewear – anchored by the trendsetting Coca‑Cola long-sleeve rugby shirts – was an immediate hit with millions of Americans and helped kickstart the pioneering designer’s career.
![](/content/dam/company/us/en/articles/Hilfiger-Coke-6.rendition.584.390.2.jpg)
Now, more than 30 years later, Hilfiger and Coca‑Cola are reuniting to reissue these signature styles with a contemporary look fusing fashion and pop culture for a new generation.
The TOMMY JEANS Coca‑Cola capsule collection for men and women reissues pieces from the ‘80s collection with modern-day silhouettes and a new logo combining the TOMMY JEANS and Coca‑Cola marks. In addition to a reimagined take on the classic rugby shirt, the colorful line features sweatshirts, t-shirts, shorts and sports jackets.
Now, more than 30 years later, Hilfiger and Coca‑Cola are reuniting to reissue these signature styles with a contemporary look fusing fashion and pop culture for a new generation.
![](/content/dam/company/us/en/media-center/Hilfiger-Coke-3.rendition.584.390.3.jpg)
“The Coca‑Cola collection we launched in the ‘80s was bold, bright, and instantly recognizable,” said Avery Baker, chief brand officer, Tommy Hilfiger Global. “This re-edition builds on the originals, celebrating the optimistic and youthful spirit at the heart of both brands, while adding a modern street-style twist for the next generation.”
The collection, which TOMMY JEANS is supporting with a full advertising campaign is available starting today at select TOMMY JEANS stores worldwide, select wholesale partners and online at tommy.com.
“It’s a lot of fun to work with Coca‑Cola again,” Hilfiger said. “Due to the fact that it’s part of pop culture makes a lot of sense, and I thought a collaboration with a great, iconic American brand would be epic.”
![](/content/dam/company/us/en/media-center/Hilfiger-Coke-1.rendition.584.390.4.jpg)