Stories of Impact

Brazil is home to the largest citrus sector in the world, with 3 out of 5 cups of orange juice produced in the citrus belt region within São Paulo and Minas Gerais states. Since 2019, we have helped fund the Fruto Resiliente initiative in Brazil to support small citrus farmers struggling to become more resilient and sustainable. The project is a collaborative partnership between The Coca‑Cola Company, The Coca‑Cola Foundation, innocent, Cutrale (a core supplier), Eckes-Granini, ADM CARES, and the Dutch NGO Solidaridad. Together we are working to provide labor rights training, technical assistance to smallholder farmers, helping them enhance their farming practices, including with soil, pest, and farm management.  

In a world of increasing migration, we are looking to technology to better address the inherent risks migrant workers face, even before their first day of employment. We partnered with impact technology firm Diginex to develop a new online model of human rights due diligence and ethical recruitment called the diginexLUMEN platform. After our early work with Diginex, consumer goods company Reckitt joined as a fellow partner. The diginexLUMEN platform collects, analyzes, and validates information about recruitment and working conditions in complex supply chains, helping companies identify risk in real time and focus their resources and remediation efforts where they are most needed.

The Coca‑Cola Company piloted the tool in its operations in the Middle East, a region heavily reliant on foreign labor. It has since begun pilots in additional markets including India, Malaysia, Thailand, Eswatini and Australia as it evaluates impact and effectiveness more globally.